Google, Facebook, and Solo Ads are the most popular online traffic generator. Between Solo ads, Facebook ads, and Google ads, which one is the most effective and why? Find out here
It is no gainsaying that the digital space has grown over the decades to be a place of immense benefits and opportunities, especially for everyone who has a brand to promote, a business to do, and a product to offer. In essence, anyone who has anything of value or unique to offer can maximize the virtual space to grow and expand. Yes, making money online is as real as the air that you breathe! And one of the ways to do so is by running solo ads that work through Email Marketing.
But before we delve into all the nitty-gritty, there are other different kinds of digital ads that you can run to boost your sales and create awareness about your products, but not all of them are suitable for you. I will tell you why! In order to avoid sob stories, there are a few things you have to consider and questions you need to ask before running an ad, especially if you are a newbie.
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– How will this ad make my products sell or help my business grow? Is it suitable for my business?
– How affordable and cheap is it? If I compare the conversion rate and the total amount used in running the ad, are they commensurate?
– How motivating is the envisaged feedback? What do the numbers say?
These, and other valid questions, should bug your mind before giving a chunk of your money out to run ads.
I will talk about the pros and cons of each and which one is the most suitable to boost your online visibility and drive traffic to your website or landing page. Let’s find out!
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Facebook Ads
Facebook ad is one of the most popular and most effective ways of online traffic generator. Since its launch in 2004, the social networking site has amassed a network of over 2-billion monthly users.
Using Facebook to run your campaign ads is a great idea; there are high chances that most of your prospective clients have a Facebook account and are active users on the blue app.
Facebook ads help you create, to an extent, a minimum viable audience through the Facebook algorithm. This helps your ad campaign target the demographics of your ideal audience based on their virtual activities. This also helps generate leads by making your products or service visible to potential buyers.
Facebook ads are incredibly powerful and are quite affordable. It doesn’t cost an arm and a leg to run. With a few bucks, you can get it up and running.
However, one of the cons of Facebook ads is that people tend to get carried away by other social activities on the app that they might scroll past your ad without even glancing at it. This happens, most especially when the ad is bland and boring. You have to elevate your copywriting skills or hire a professional to work out something outstanding.
Also, Facebook ads are becoming more competitive, especially with Print-on-Demand (POD). Competition is getting tighter, and it is almost difficult to stand out from the myriad of competitions.
Google Ads
Google Ads is Pay-per-click advertising run by Google. Since Google is one of the biggest search engine tools, it is an excellent way for business owners and marketers to drive traffic to their website and boost their online visibility through Search Engine Optimization (SEO). However, it would have been great if it were that simple to run.
Google keywords are becoming quite pricey to purchase in recent times, especially with competitive niches. And for those who want to run a campaign ad on a budget, this looks like an impenetrable wall to get through already.
Moreover, a lot of people are using Google Ads to promote their brands online. If your niche is oversaturated and you are bidding on competitive keywords, it will be harder to get your name to pop up on the first page of a search result. And if you do win the bid for such competitive keywords, best believe that the cost-per-click is going to be expensive.
Solo Ads
Solo Ads are quite unique and effective. It is one of the fastest, cheapest and result-oriented ways to drive crazy traffics and clicks on your website. Within 24 hours, you start seeing the activities of visitors whom you can either get to sign up to your page or convert to buyers, depending on your reason for running a campaign Ad-whether to get more clicks or sell.
Solo Ads follow a PPC system like Google, only that they are email-based. And from what we know about Email Marketing, it is one of the most productive, rates-conversing, and cheapest ways to sell online.
Depending on whom you are buying Solo Ads from, Solo Ads are as affordable and cost-effective as they can get. If you want to run a campaign on a budget, especially as a starter, solo Ads are a great marketing tool to utilize for targeted traffic generator. With a few bucks, you can buy cheap Solo Ads that work from a Solo Ad provider.
One of the greatest advantages of Solo Ads is that it is not a one-off ad like Facebook and Google Ads. Its lead effect could be long-term. You get to build a list of subscribers. These are people you can keep as future potential buyers long after you are done running your ads.
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However, not all Solo Ads seem to yield the envisioned results for some business owners and marketers. There are quite a number of reasons for that, which is why you have to buy Solo Ads from verified solo Ad providers with well-established sites that can help you push up the numbers and get active engagements.
Conclusion: Of course, all of these three online traffic generators are excellent ways of making money and selling online. They have helped and still continue to help businesses and brands online grow and expand. But overall, Solo Ads seems to be the most all-encompassing in terms of cost, speed, durability, and effectiveness. E-mail Marketing is still one of the most cost-effective ways and productive methods to sell online. The numbers definitely don’t lie!
