How to Drive Targeted Traffic to your Sales Funnel
Do you want to optimize the internet to grow your business and make more money online? Do you want to know how to use targeted traffic to convert and drive meaningful engagements in your sales funnel?
Not to worry! How to do all these in few simple steps is what you are about to learn.
Introduction
Opportunities abound online for everyone, including business owners and service providers. There is a number of things you can do online, as far as buying, selling, and marketing are concerned. You can reach a wider audience and display your products to as many people as possible at the same time. However, for you to reach your potential buyers, you need to advertise and promote your brand. It doesn’t matter if you own the most impressive products or are the best in your niche. If the people who matter are not seeing your products, then you will not be making any sales.
Sounds unbelievable, right?
But it is true!
Regarding the marketing and advertising of your products, you need to be strategic. You need to make sure you are reaching a “minimum viable audience”- your target audience. But how do you do all of these?
By setting up a sales funnel that drives targeted traffic to your site. Of course, it is true that building a traffic and conversion-targeted sales funnel costs more than a few bucks, but money doesn’t have to be at the fore. You can set up a targeted traffic sales funnel without paying a dime, at least not in the beginning. You can start by taking the following steps:
Targeted traffic to your sales funnel…
1. Create great and SEO-based content
One of the best ways to drive targeted traffic to your sales funnel is to create great and value-filled content. Content is king. When you are able to rise above fluff and stiff competition to offer great value, more visitors will want to visit your page and check it out. SEO-based content will help your ranking in organic Google searches, hereby boosting your visibility in search engines. When you keep your content unique, helpful, and above all, consistent, people will look for you. You are likely to be the first person whose name pops up and comes to mind whenever the services of someone in your niche are needed. High-quality and highly informative articles, great images, and colorful graphics provide a better sales funnel user experience for your visitors.
2. Create a Unique Produc:Targeted traffic to your sales funnel
This is the first step in the sales web chain. You should create a unique product or offer services that are exceptional. The idea is not to create a completely novel something; rather, it is to infuse creativity and uniqueness into something that is already existing. Don’t just give value because most people do that already. Instead, give “branded value.”
3. Use Targeted Emails:Targeted traffic to your sales funnel
Email marketing is still one of the highly effective ways to drive traffic to your sales funnel. By including an opt-in email page on your landing page, you can create a mailing list of subscribers. With email marketing, you can create personalized content and build trust among your audience. You can begin by buying solo ads campaigns from qualified solo ads vendors. Solo ads are email-based ads that you procure from vendors to help you run on their mailing in order to generate traffic. This works quite magically, and it actually costs only a few bucks to start.
4. Build an excellent Landing Page
A good landing page is the first thing that visitors see when they are directed to your page. It is the first impression that makes them want to stay or leave as soon as possible. Therefore, ensure you build a compelling and optimized landing page that describes everything you offer at a glance. Well, there might not be a common standard on what a landing page should resemble, but there are specific features that every landing page should have. For example,
A strong headline: This could be an attractive phrase that describes everything you do in just 10-20 words. Let it be informative and irresistible.
Value Proposition: Apart from the elegant designs you wish to sprawl across the pages on your website, you also desire to put up engaging content on your site. Display catchy images and captivating videos that demonstrate what you do and ultimately enlighten visitors about your offers. Inject educative content that magnets them to your page and makes them understand your brand better.
5. Engage the Power of Social Media
Over the years, social media has metamorphosed from just a platform where you can meet and get to know new people to a virtual tool you can at your own advantage to create awareness about your business and expand your reach. Millions of people, many of which are your friends, are active on Facebook, Instagram, Twitter, and so on. You can leverage the enormous potential of these platforms to drive targeted traffic to your sales funnel.
6. Optimize the Power of Videos to Drive Targeted Traffic
The power of videos and graphics in digital marketing can not be overemphasized. Videos appeal more to people’s hearing and sense of sight at the same time. They tend to be more effective for digital marketing than texts. You can start with short educational videos that teach your readers new things or help them know more about your niche/ products.
It is the digital era, and you can optimize all the values that the virtual world has to offer to enhance your earning, grow and expand your business. When done right and set up effectively, the sales funnel will not only get you conversions or leads, it will also help you build a subscribers’ base, where you have a list of dedicated customers, prospective clients, and followers.
And you know what? You don’t need to wait until you become a pro before setting up an effective sales funnel. Instead, you can start with these six listed points and take it up from there.
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