There are different media selling online. For starters, when you talk about selling online, the last thing that probably comes to mind is Email Marketing. I mean, why not? Email sounds old-fashion in the 20th century. But you know what? It is a lie! You just underestimated one of the most productive ways to boost sales in your business and drive crazy engagements. Email Marketing is one of the most effective and most responsive ways to sell online. Forget the numbers of humongous social media likes that don’t yield the sales you envisage for a second; you should focus on getting your products to a “minimum viable audience.” I am talking about the real people who should be seeing your brand, not just the superficial people who augment the numbers and reach. 

This is the era of technology, where virtually everything is at the tips of people’s fingers. The world is tilting gradually to a point of virtually depending on the internet, and only those who can leverage the opportunities Email Marketing avails can maximize the benefits it has to offer. 

Okay! I know you want to start immediately and start getting it right. But you see, it doesn’t work that way. For starters, you need to learn the ropes of an effective email campaign and strategize email marketing to get the desired feedback you crave. Are you ready? Let’s begin!

1. Define your Audience

The first thing you need to do as a newbie is to define your target audience. Who are the people you look forward to patronizing you or use your service? What demography do they fall into? Are they millennials, working-class, business owners, career-oriented people, or senior citizens? How do you run effective email campaigns without missing the main point? Remember, people get tons and tons of emails every day, and yours is just one of them. To avoid always ending up in spam before people even get to open that mail, you need to upscale and know your target audience.

2. Send Out a welcome mail to new subscribers

If you are just starting out and still trying to grow your database, this is very crucial. Send out a welcome mail that confirms new subscribers’ subscriptions and prepares them ahead on what to expect from you. This initial mail to your subscribers is an introduction of yourself, your intent, and your appreciatory address on why you are glad to have them on board. Hey, wait up! It’s not the time to start blasting them with email campaigns yet. However, make it a compelling, concise, and irresistible introductory welcome. 

3. Create unique Content

In Email Marketing, one-size-fits-all content won’t get you the desired results. You need to create customized posts for your email campaigns. When subscribers find out that you regurgitate the same words in your newsletters and email ad campaigns, it might be a complete turn-off. Remember, you are interacting with humans, not dummies. Basic copywriting skills is a life skill right here.

4. Make a Schedule

You don’t want to barge into people’s homes without giving them prior notice of your visit, right? Exactly! It’s the same thing with sending email campaigns. People’s mailbox is their personal, virtual space. Don’t just come in and out like you own it, especially if you are just starting out. Make a schedule on how often you want to send your mails to your subscribers. Are you doing it daily or on a weekly basis? Sending it every fortnight or monthly? You have to decide when you will be doing this.

5. Be Consistent and grow organically

Consistency is a valid tool for success in every human endeavor. At first, it might appear really hard, especially for beginners. However, you have to be consistent at it and keep showing up. Trust me, the best way to grow your subscribers’ database is by growing it organically. Even if you don’t get the desired response or feedback yet, keep at it. Keep sending those newsletters and email ads. 

6. Offer an Incentive

You do know that people like free things, right? They will even appreciate it more when you offer them something of immense value at almost no price or in exchange for something from them too. A lot of people are scared of giving out their email addresses for security reasons and fear of being spammed daily. Why not make it easy? Offer an incentive- PDFs, e-book, whitepapers, and other downloadable assets. Giveaways and contests are also other great ways to gather email addresses and expand your subscribers’ database. Now, tell me who can resist that offer!

7. Segment your Email List

Segmentation helps you split your subscribers’ database into customized categories. The email algorithm does this based on your subscribers’ preferences, interests, and behavior. Instead of churning out generic emails to everyone on your list and risk losing subscribers, segmentation helps you determine who to send what and the perfect time to send it. There are different ways this can be done. One of them is creating lead magnets and opt-in forms. Alternatively, email marketing allows you to segment your lift by contact data and behavior. This helps you run effective email campaigns.

8. Use Email Automation

As your subscribers’ database move from just a handful and continues to expand, it becomes impossible to keep up or respond individually to them. Well, you might want to ask, how do top marketers with millions of active subscribers do it? Well, it is simple. Email automation to the rescue. It automatically sends mail that you have scheduled beforehand. Not only does it help you maintain consistency, but it also helps warm up your subscribers and makes them anticipate your new offers.  

If you ask brand strategists, internet marketers, affiliate marketers, they will tell you how much of a sales-effective tool email marketing is. Do you want to run an effective email campaign that yields results? Start by trying these tips today.

Chris Gilman
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